This Irish Anti-Smoking Ad Is So Good, It’s Now Running in New York
The transatlantic tale of HSE’s ‘I Will Survive

You know you have a good advert on your hands when organizations similar to yours, thousands of miles away, want to pick it up and run it.

That’s the case with “I Will Survive,” a PSA released in early 2017 by Ireland’s government health service, the HSE. The minute-long spot, which shows people lip-syncing to Gloria Gaynor’s famous 1978 anthem as they decide to quit cigarettes, won a bunch of awards last year. And New York liked it so much, it imported it from across the Atlantic to run statewide this mont